James Kearns 2013 Collection

If you bring up the name James Kearns in London or anywhere in the world for that matter you are bound to turn some heads with your conversation. James Kearns has recently released a footwear collection for 2013 and a lot of hype is being put around his collection. Hit the jump for more details.

I can feel it through my....

So, what did I say in my last blog post? There might not be anything new within the fashion industry, but I sure feel confident with saying that they are getting better at it. The keyword nowadays is "mind-blowing", and I see little reason to argue about it. These shoes are the creation of Dean and Dan Caten who are identical twins and owners of the fashionhouse DSquared.

TOMS: The One-For-One Movement

The basic selling strategy for TOMS is the one-for-one business model. This social entrepreneurship has paved the way for other brands, as well as internally, to expand and grow. However, there is some debate for if this model does more harm than good. Thoughts on whether or not this hurts their brand to follow.

Are you sure you are mentally capable of handling this?

The most incredible thing has happened. I knew that Nike is big but they are about to be even bigger, especially when it comes to branding. With the release of this fantastic "retro- futuristic" shoe, Nike is about to re-brand themselves. I'm talking about the Nike Mag's!

Adidas x Tom Dixon

There has been a lot of talk about what has been stirring up lately at the Salone del Mobile, Milan. Just recently here is where Adidas has unleashed their newest collaborative effort with British designer Tom Dixon. The apparel and accessories they have come up with are getting some buzz but the shoes are what is getting the most attention. I mean honestly, just look at the bottom of these things, it’s pretty crazy stuff. Hit the jump for more pictures and information regarding this very interesting collaborative effort. 

Lebron X The Most Expensive Basketball Shoe EVER

While reading an article about the NBA playoffs, I found an article about the most expensive basketball shoes ever.......the Nike Lebron X.

Fashion Scandal

So breaking away a little from the norm of marketing strategies. I found an interesting article (a little dated, but still relevant) about the fight Louboutin is battling.The article, that can be found here: and brings up the question, can color be trademarked?

Air Jordan XX8

The Air Jordan XX8 has been getting A LOT of attention lately. Especially in the NBA where players are wearing team version exclusives. But now the brand is planning to release a new version displayed above. This crazy color scheme is something to look into as the Jordan brand is always coming out with something for the people to love and adore. Hit the jump for more details. 

David Gonzalez: "The Sabbath"

If you have heard of David Gonzalez then you know how gnarly and phenomenal this kid is at skateboarding. If you haven't, no problem. Click the play button above and prepare to be amazed as Globe features him in a new clip promoting his signature shoe. 

Here Comes The Bride

Traditionally, brides getting ready to say "I Do" spend the majority of their planning on details such as flower arrangements, the venue, and the dress. In a more recent fad more time is being spent searching for the right accessory on their big day: the perfect pair of shoes.

I WORKOUT

For the readers out there that are women, this will be a great blog for you to read. While this strays from talking about about a company, this is an idea that a company could pursue as a promoting tool for a launch on stilettos. In New York City, there is a movement where women can do workouts in stilettos. 

Nike Roshe Run

The shoe displayed above might look familiar to you, but the color scheme might not. Any thoughts towards why? Did NIKE just release a new color way for their Roshe Run shoe? Is this the newest shoe NIKE will be releasing next month? Well with Nike’s newest innovation that they have to offer I have personally designed the Nike Roshe Run shoe through NIKE’s customization site (NIKEiD). That's right folks the Nike Roshe Run shoe is now able to be customized. Hit the jump for more details.

Leave your footprint...

So, what are you doing on Tuesday, one week from now? Nothing? Exactly what I thought. Do you feel like helping people out, but you feel like you don’t have the time or would like to pull an effort in order to make it happen? No worries, ladies and gents. Tom’s are hosting a cheritable event on April 16^th in order to “bring global awareness to children's health and education by going without shoes”.

These Boots Are Made for Walking

In lieu of my recent trip to Texas, I’m going to tell you a little bit about an up-and-coming stylish leather boot company and what they are doing to promote their business. Uxibal (pronounced ōoshēbal ), is based out of Guatemala and is still in their first year of business. If you take a look at their website http://www.uxibal.com/, you will find an upbeat and colorful homepage filled with pictures and a ‘lookbook’ demonstrating different ways to wear their various products.

Nike's Risky Strategy

While browsing though Forbes magazine, I stumbled upon this interesting article about Nike and Red Bull's marketing strategy. They both use a buzz marketing strategy, but the article states that Nike's is riskier because they choose to make a shoe line after an icon whereas Red Bull chooses to sponsor extreme athletes in events that they participate in. 

PF Flyers

PF Flyers have had their mark on the shoe industry for quite some time. Going on now for seventy-five years they have been a huge part of the fashion world. What the company offers now is a new innovative way to market their company. Hit the jump and see what the PF Flyers corporation is stirring up.

Crocs: Here to stay?

5 years ago, the shoe manufacturer Crocs was a huge success with their new and different slip-on rubber sandals, at least in Norway. The possibility of seeing Crocs on the feet of workers within the health sector was overwhelming. About a week ago, Crocs launched their new product line and the future of their company seems to be harder to predict than ever. This is a huge step and probably a “make or break” for Crocs. The variety of shoes they offer today range from clogs to sneakers and boots.

What It's All About

" A shoe has so much more to offer than just to walk" ~Christian Louboutin

Throughout this blog we be moving towards an understanding of how shoe fashion is relayed to the consumers via the marketing strategies of the companies. We intend to dive deeper and compare strategies of the industry. We will be looking at companies ranging from Nike to Jimmy Choo.

One of the companies will be discussing is Toms and we have an interesting article for you to read. This article talks about the success of Toms marketing strategy and social benefit it brings to others in need.
http://mommyceo.wordpress.com/2011/04/05/toms-shoes-marketing-success-story-and-social-benefit/

Who We Are

This blog is made up of four college students that have an interest in marketing but come from very different backgrounds. Magnus is from Norway and brings a culturally diverse perspective. He also brings worldly experience. Patrick, Haley, and Brenden all have sports experience in college athletics.  Patrick played baseball and football his whole life and just recently stopped playing them due to injuries. Both Patrick and Magnus are communication majors with minors in business. They will bring a very different approach to marketing than Haley and Brenden because they are Communications majors. Brenden also played soccer his whole life and though college. He is a Business major and enjoys fashion design. Haley has played softball through college and is a member of the Lutes 2012 National Championship Softball Team. She is a Business major with a Communication minor. Not only does she love sports, she also loves fashion, shoes in particular.