Friday, February 22, 2013

What It's All About

" A shoe has so much more to offer than just to walk" ~Christian Louboutin


Throughout this blog we be moving towards an understanding of how shoe fashion is relayed to the consumers via the marketing strategies of the companies. We intend to dive deeper and compare strategies of the industry. We will be looking at companies ranging from Nike to Jimmy Choo.

One of the companies will be discussing is Toms and we have an interesting article for you to read. This article talks about the success of Toms marketing strategy and social benefit it brings to others in need.
http://mommyceo.wordpress.com/2011/04/05/toms-shoes-marketing-success-story-and-social-benefit/

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