Thursday, April 25, 2013

Air Jordan XX8


The Air Jordan XX8 has been getting A LOT of attention lately. Especially in the NBA where players are wearing team version exclusives. But now the brand is planning to release a new version displayed above. This crazy color scheme is something to look into as the Jordan brand is always coming out with something for the people to love and adore. Hit the jump for more details. 


The marketing aspect for this shoe stands for itself. It's different. This new version features a red blue/white-black color way that enhances a camouflage type of pattern on the outside; which is something that this type of shoes hasn't offered yet. The Air Jordan XX8 has already been receiving so much hype and attention with many professional NBA athletes coming out and publicly stating that they love the shoe not only for its looks but because of how durable and comfortable it is. For shoe heads that collect the Jordan sneakers this is a must, and many people will be trying to get their hands on these limited edition shoes. It goes without saying that NIKE has some ingenious designers and creators that allow them to market their products in such a way that is so captivating to the eye that you almost have to buy a pair of their shoes based solely on how the shoe looks. This shoe is also very unique. When you first look at the shoe your attention is directly focused on the zip up flap that is sewed on the whole outside of the shoe, acting almost like a safe-guard for the shoe itself.  This feature is what has been receiving the most attention because nothing has ever been done like this. The marketing effort behind this focuses on how unique and diverse the shoe is. Guarantee when wearing them on the court your shoes will be the talk of everyone’s conversation. The shoe plans on being released May 11, what’s your opinion on this new release? 

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