Thursday, April 11, 2013

Nike Roshe Run



The shoe displayed above might look familiar to you, but the color scheme might not. Any thoughts towards why? Did NIKE just release a new color way for their Roshe Run shoe? Is this the newest shoe NIKE will be releasing next month? Well with Nike’s newest innovation that they have to offer I have personally designed the Nike Roshe Run shoe through NIKE’s customization site (NIKEiD). That's right folks the Nike Roshe Run shoe is now able to be customized. Hit the jump for more details.



The Nike Roshe Run shoe has become one of Nike’s newest and most popular innovations in their shoe department. There have been many exclusive versions of the shoes (like the inspired Yeezy collection) but nothing that has enabled customers to put their own creative twist and design to the shoe. But now the model has been introduced into NIKEiD (Nike’s customization site). NIKEiD already offers customizations in many different sport departments; from soccer to skateboarding there is a wide variety to choose from. The customization site has been around for a while now; making sure to always introduce the newest and “coolest” shoes they have to offer. The Nike Rose Run shoe has taken off as far as sales go since its initial release last year and the shoe has been re-released in different styles and colors numerous times. But now it’s the customer’s turn to generate their own creation. The marketing strategy Nike has behind this is ingenious; connecting with the consumer on a personal level. Now anyone can design this adored shoe any way they fathom. From different color schemes to even being able to write your name on it; there is so much that this site enables you to do. So head on over to NIKEiD  and show off your creativity by designing your own personal Nike Roshe Run shoe.  

5 comments:

  1. If Nike is having so much success with NIKEID, why do you think customers don't have the option of being able to customize any shoe that they want? There is only a limited selection of Nike shoes that are able to be customized.

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    1. Good question Jordan, and that would be so cool if Nike actually allowed their customers to customize any shoe they wanted! But honestly I feel it comes down to Nike wanting to be exclusive with many of their shoes. They know people are willing to pay a lot of money on their shoes because there are only a certain amount, especially when it comes to shoes like Jordan. Another possibility could be the fact that Nike doesn't have all the resources and capabilities to enable their customers to design any shoe they want.

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  2. The Nike Roshe Run shoe has become one of Nike's newest and most popular innovations in their shoe department. There have been many ... nikerosheone.blogspot.com

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  3. Did NIKE just release a new color way for their Roshe Run shoe? Is this the newest shoe NIKE will be releasing next month? Well with Nike's ... rrosherun.blogspot.com

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  4. Did NIKE just release a new color way for their Roshe Run shoe? Is this the newest shoe NIKE will be releasing next month? Well with Nike's ... nrosherun.blogspot.de

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