For the readers out there that are women, this will be a great blog for you to read. While this strays from talking about about a company, this is an idea that a company could pursue as a promoting tool for a launch on stilettos. In New York City, there is a movement where women can do workouts in stilettos.
Call it crazy or foolish, but it is a great idea. A great quote from the article was “Women are going to wear high heels, regardless of the warnings. So, if they’re going to do it, they need to have a really good understanding of how to stand, walk and balance in their shoes.” The women that take this class wear at least a 3" heel, but no stripper heels. In the class, they do a workout that resembles ballet and cross fit. The goal is to help women become confident wearing the highest of their heels. I think a company that is aware of this could cross promote a launch of their heels and workout class to help improve their image and promote overall awareness. While this is definitely a niche market, a company has the potential to do very well in one of the fashion capitals of the world. So.......if you ever find yourself nervous about wearing stilettos and you need a great workout and a confidence booster visit, click here to schedule your stiletto workout.
And click here if you would like to read more about the article.
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