Monday, March 11, 2013

PF Flyers


PF Flyers have had their mark on the shoe industry for quite some time. Going on now for seventy-five years they have been a huge part of the fashion world. What the company offers now is a new innovative way to market their company. Hit the jump and see what the PF Flyers corporation is stirring up.

Some of the different types of shoes that they offer are sneakers, boots, and casual. They also have men’s, women’s, and kids departments. Probably their biggest tribute was in the infamous movie Sandlot where Benny the Jet captured our attention when trying on the all black high top PF flyers, “guaranteed to make a kid run faster and jump higher.” Now a days the brand is still capturing the attention of many sneaker heads all around the world. The company takes part in the usual Twitter, Facebook, and magazine marketing strategies but lately they offered a new outlook. Just last month they offered an interview of one of their own designers titled Authentic American Style presented by Tim Fite. It’s a perfect and unique way to market their brand. I personally don’t know many brands that take the time and effort to interview their own designers which I believe is very underrated. It also shows how the company treats their employees. By willing to market the “behind the scenes” designers that don’t usually receive much attention, it shows how trustworthy and appreciate the PF Flyers corporation is to their employees. This type of marketing I can definitely see other companies taking into consideration. So take a look into Tim’s life and see where he gets his inspiration from by clicking the play button below. And make sure after watching the video to check out their site and snag a pair of sneakers here





3 comments:

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  2. I've been trying to look for that exact pair pf flyers for a week now, can someone please tell me the exact style, hi tops, white string holes and everything name so I can search it up quickly and try and purchase it? Please? It would reduce the hassle. Thank you!

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    1. I mean the photo on the top. I just don't want any confusion because I really want that pair. Again, thank you!

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