I WORKOUT

For the readers out there that are women, this will be a great blog for you to read. While this strays from talking about about a company, this is an idea that a company could pursue as a promoting tool for a launch on stilettos. In New York City, there is a movement where women can do workouts in stilettos. 

Nike Roshe Run

The shoe displayed above might look familiar to you, but the color scheme might not. Any thoughts towards why? Did NIKE just release a new color way for their Roshe Run shoe? Is this the newest shoe NIKE will be releasing next month? Well with Nike’s newest innovation that they have to offer I have personally designed the Nike Roshe Run shoe through NIKE’s customization site (NIKEiD). That's right folks the Nike Roshe Run shoe is now able to be customized. Hit the jump for more details.

Leave your footprint...

So, what are you doing on Tuesday, one week from now? Nothing? Exactly what I thought. Do you feel like helping people out, but you feel like you don’t have the time or would like to pull an effort in order to make it happen? No worries, ladies and gents. Tom’s are hosting a cheritable event on April 16^th in order to “bring global awareness to children's health and education by going without shoes”.

These Boots Are Made for Walking

In lieu of my recent trip to Texas, I’m going to tell you a little bit about an up-and-coming stylish leather boot company and what they are doing to promote their business. Uxibal (pronounced ōoshēbal ), is based out of Guatemala and is still in their first year of business. If you take a look at their website http://www.uxibal.com/, you will find an upbeat and colorful homepage filled with pictures and a ‘lookbook’ demonstrating different ways to wear their various products.

Nike's Risky Strategy

While browsing though Forbes magazine, I stumbled upon this interesting article about Nike and Red Bull's marketing strategy. They both use a buzz marketing strategy, but the article states that Nike's is riskier because they choose to make a shoe line after an icon whereas Red Bull chooses to sponsor extreme athletes in events that they participate in. 

PF Flyers

PF Flyers have had their mark on the shoe industry for quite some time. Going on now for seventy-five years they have been a huge part of the fashion world. What the company offers now is a new innovative way to market their company. Hit the jump and see what the PF Flyers corporation is stirring up.

Crocs: Here to stay?

5 years ago, the shoe manufacturer Crocs was a huge success with their new and different slip-on rubber sandals, at least in Norway. The possibility of seeing Crocs on the feet of workers within the health sector was overwhelming. About a week ago, Crocs launched their new product line and the future of their company seems to be harder to predict than ever. This is a huge step and probably a “make or break” for Crocs. The variety of shoes they offer today range from clogs to sneakers and boots.