What It's All About

" A shoe has so much more to offer than just to walk" ~Christian Louboutin

Throughout this blog we be moving towards an understanding of how shoe fashion is relayed to the consumers via the marketing strategies of the companies. We intend to dive deeper and compare strategies of the industry. We will be looking at companies ranging from Nike to Jimmy Choo.

One of the companies will be discussing is Toms and we have an interesting article for you to read. This article talks about the success of Toms marketing strategy and social benefit it brings to others in need.
http://mommyceo.wordpress.com/2011/04/05/toms-shoes-marketing-success-story-and-social-benefit/

Who We Are

This blog is made up of four college students that have an interest in marketing but come from very different backgrounds. Magnus is from Norway and brings a culturally diverse perspective. He also brings worldly experience. Patrick, Haley, and Brenden all have sports experience in college athletics.  Patrick played baseball and football his whole life and just recently stopped playing them due to injuries. Both Patrick and Magnus are communication majors with minors in business. They will bring a very different approach to marketing than Haley and Brenden because they are Communications majors. Brenden also played soccer his whole life and though college. He is a Business major and enjoys fashion design. Haley has played softball through college and is a member of the Lutes 2012 National Championship Softball Team. She is a Business major with a Communication minor. Not only does she love sports, she also loves fashion, shoes in particular.