
While reading an article about the NBA playoffs, I found an article about the most expensive basketball shoes ever.......the Nike Lebron X.
This blog will offer a look into the fashion world of shoes ranging from infamous brands such as Louis Vuitton to Nike. We will be analyzing their marketing strategies as well as promoting the newest trends and styles.



While browsing though Forbes magazine, I stumbled upon this interesting article about Nike and Red Bull's marketing strategy. They both use a buzz marketing strategy, but the article states that Nike's is riskier because they choose to make a shoe line after an icon whereas Red Bull chooses to sponsor extreme athletes in events that they participate in.